Australians really love their coffee (they drink around 5 billion cups each year). Dubbed “the caffeine nation” – the country is a heaven for businesses in the niche. Thousands of coffee shops, suppliers and retailers work together to serve millions of Australians year around. Map Coffee is a part of this vibrant market. However, Map Coffee is also different and unique – the company is an Australian coffee supplier with an Italian heritage. They’re in the business of bringing the aroma of unique Italian coffee blends to Australian tables.
Map Coffee sells coffee capsules, coffee beans and coffee machines for home or office use. Their flagship coffee blends include Verona Beans, Napoli Beans, Napoli Ground, Organic Beans and Organic Ground. Roasted in Italy, the Verona and Napoli offer the taste of an unique Italian espresso. Map Coffee takes great pride in their line of coffee capsules coupled with state-of-the-art coffee machines for home and office use. The company offers complete service to both small offices and large corporate environments (n.b you don’t even have to buy the coffee machine – they’ll lease to you for office use).
For example, customers can visit mapcoffee.com.au and go through the ‘machine selector’ application. After they specify the price range and the “use”, the application will narrow down the list of the best coffee machines for their home or office. This diverse company serves many different market segments. For example, they sell both small coffee machines for home use and professional ‘Wega Espresso Machines’ for commercial use.